Summary

The Manager Communications & Marketing will oversee CIWA’s communication strategies, marketing campaigns, fundraising campaigns, and public engagement initiatives. The Manager plays a pivotal role in enhancing CIWA’s visibility through storytelling and building relationships with community stakeholders. This position combines strategic thinking with hands-on execution to ensure consistency in branding and alignment with CIWA’s mission.

Description

Manager Communications & Marketing
Full-Time Position – 37.5 hours per week
Competitive Compensation and Benefits Package

SUMMARY OF POSITION

The Manager Communications & Marketing will oversee CIWA’s communication strategies, marketing campaigns, fundraising campaigns, and public engagement initiatives. The Manager plays a pivotal role in enhancing CIWA’s visibility through storytelling and building relationships with community stakeholders.  This position combines strategic thinking with hands-on execution to ensure consistency in branding and alignment with CIWA’s mission.

DUTIES AND RESPONSIBILITIES

Communications and Marketing

  • Develop and implement innovative internal and external communication strategies to promote CIWA’s programs and services.
  • Create and oversee the development of content to generate compelling marketing materials such as brochures, newsletters, social media content, blogs, and press releases.
  • Manage website updates and ensure timely publication of relevant content.
  • Ensure brand consistency across all communication channels.
  • Act as the primary contact for media inquiries and coordinate media relations.

Marketing and Campaign management

  • Oversee marketing and fundraising campaigns including relationship with vendors, external partners, agencies, donors, corporations and sponsors.
  • Build and maintain relationships with donors, corporate partners, government agencies, and community partners to support CIWA’s revenue generation goals.
  • Maintain database of partners and oversee donation platform.
  • Plan and execute a range of fundraising events, from large-scale galas to smaller donor appreciation initiatives, ensuring impactful engagement and successful outcomes.
  • Monitor communications, marketing and campaign metrics and prepare reports for senior leadership.

Public Engagement

  • Oversee planning of outreach, community and public engagement initiatives to raise awareness about CIWA or to engage partners in support of our mission
  • Lead public engagement initiatives to foster strong relationships with community members and stakeholders.
  • Organize open houses, tours, or public events to showcase CIWA’s programs and impact.

Leadership and Collaboration

  • Supervise a small team of communications staff, volunteers, and/or contractors.
  • Work closely with the DCSR to align strategies with organizational goals.
  • Provide training on communications tools or platforms as needed.

STANDARDS OF PERFORMANCE

  • Ensure that professional approach is aligned with CIWA values
  • Maintain a positive working relationship with all staff and volunteers of CIWA
  • Maintain a positive image and professional work habits and represent CIWA in a professional manner
  • Demonstrate a high level of initiative and enthusiasm
  • Conduct business according to highest levels of confidentiality and privacy laws
  • Ensure honest, open and accurate communication
  • Keep all team members up to date about relevant information
  • Encourage a culture of team conversation and team trust in relationship with peers
  • Demonstrate a high level of administrative and IT capacity

QUALIFICATIONS

  • A bachelor’s degree in communications, marketing, public relations, business administration, or a related field (or equivalent experience).
  • At least 5 years of experience in communications, marketing, fundraising, or development roles within a nonprofit or social profit organization.

AREAS of EXPERTISE

  • Proven success in donor cultivation, grant writing, or executing high-impact fundraising campaigns.
  • Exceptional written and verbal communication skills with the ability to craft compelling messages for diverse audiences. Ability to develop and execute integrated communication and marketing plans aligned with organizational goals.
  • Experience maintaining and enhancing brand identity and messaging across platforms.
  • Strong writing, editing, and storytelling skills for various channels (web, social media, print, press releases, etc.).
  • Experience leading cross-functional teams, mentoring staff, managing external vendors or agencies.
  • Strong project management skills with the ability to juggle multiple priorities under tight deadlines.
  • Proficiency in digital tools such as WordPress, social media platforms, email marketing tools (e.g., Mailchimp), and donor management software (e.g., Salesforce).
  • Experience building relationships with media outlets and managing press coverage, interviews, and crisis communications.
  • Ability to respond to changing priorities or communications needs quickly and effectively.
  • Strategic thinker with excellent analytical skills for tracking campaign performance metrics.

IDEAL CANDIDATE ATTRIBUTES
We’re looking for someone who:

  • Is passionate about empowering immigrant women in Canada through meaningful work that makes an impact.
  • Has strong interpersonal skills for building relationships with donors, stakeholders, and community members.
  • Brings creativity to develop innovative campaigns that resonate with diverse audiences.
  • Thrives both independently and collaboratively within a team environment.
  • Demonstrates integrity, accountability, professionalism and a sense of humour!

REQUIRED SECURITY CHECKS

  • Satisfactory completion of a Police Intervention Check

The successful candidate must satisfactorily complete a Police Information Check. CIWA does not cover this cost.  
 
CIWA is committed to providing reasonable accommodations to qualified individuals with disabilities in the employment application process. To request accommodation, please contact Careers@ciwa-online.com in advance of your interview.

The Calgary Immigrant Women’s Association is an equal opportunity employer and actively seeks candidates from diverse backgrounds. We thank all interested candidates in advance but only those selected for an interview will be contacted.